This is the original participation that began the revolution
of social media improvement and has been cited by thousands of blogs and media
sources around the world.
For many years, search engine optimization (SEO) for
websites has been refined into fine art, with entire companies dedicating great
effort to identifying best practices and promoting search engine optimization
to increase site performance in free search listings. While I strongly believe
in SEO, there is a new offer we started to introduce to customers we call SMO.
The concept behind SMO is simple: implementing changes to improve the site so
that it is more easily and clearly linked to social networking searches on
custom search engines and more embedded in related posts on blogs, podcasts and
video blogs. Here are 5 rules we use to help guide our thinking through the SMO Social
Media Optimization Services in Lahore procedure of a client's
website:
Increase your connectivity - this is the first and most
important priority for websites. Many sites are "fixed" - meaning
they are rarely updated and simply used for the storefront. To improve a social
media site, we need to increase the linkability of the content. Adding a blog
is a great step, but there are many other ways, like creating white pages and
pieces of thought, or even simply combining content elsewhere with useful
formatting.
Make tagging and bookmarking easy - adding content features
such as the quick buttons to "Add to del.icio.us" is one way to make
it easier to tag pages, but we go beyond that, making sure the pages contain a
list of relevant tags , Suggested link annotations (which automatically appears
when you go to mark a site), and make sure our pages are first marked on social
bookmarking sites (including more than just the homepage).
Inbound Link Rewards - Often used as a measure of the
success of a blog (in addition to a website), internal links are very important
in increasing search results and overall rankings. To encourage more of them,
we need to make it easier and offer clear rewards. From using Permalinks to a
similar redesign, listing recent link codes on your site provides a visual
reward for those who link you
Travel assistance on content - Unlike much SEO, SMO is not
only about site changes. When you have content that can be portable (such as
PDF files, video files, and audio files), submitting them to related sites will
help increase your content and ultimately drive links to your site.
Encourage Mixing - In a world of co-creation, it is helpful
to be more open to allowing others to use your content (within reason). You've
enhanced YouTube's idea of providing the necessary clipping and pasting codes
to capture videos from their website. Collecting your content through RSS makes
it easy for others to create mashups that can increase traffic or increase your
content. Add linkable content to your static pages
Post blog posts are inherently social network posts. If you
do not think your post deserves participation, you may not have written it in
the first place.
Static web pages are pages on your blog or website that are
static (such as the "About Us" or "Service" page).
It may be difficult to make static pages interesting enough
to share with others. This is not because they are not important. The reason is
that there's not much in those pages that make people like to like, share or
Twitter, or install them.
So what is the solution?
The solution is to add value to your static pages with
linkable content. This means adding valuable content that can be easily linked
to social media publications
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