So your blog is set up and you'll eventually get a lot of
traffic. Time to celebrate, right? Unfortunately, you may only be part of this
battle. If your content takes users' attention just a few seconds before
leaving your site, Google will punish you.
To avoid this, we asked SEO and content experts here at
Digital how you can reduce the bounce rate on your blog. Here are some tips on
keeping your users' eyes glued to your digital page.
Although (or perhaps because) users spend a lot of time on
the Internet, we have become an impatient bunch. Poor online experiences
increase the number of people who visit your website and leave without any
interactions, contributing to metrics that are considered "bad" for
Google, such as bounce rate, site time, number of sessions, and so on Digital Marketing Services in Lahore
There are two main reasons for poor UX to increase bounce
rate
It bothers your audience: no one wants to wait to upload the
video, watch a page full of unwanted ads, or make the video automatically play
the content when the page opens. This usually leads to one action: the user
leaves the page
Google will evaluate this action as a clear signal to reduce
the page's power, which means that your page's chances of appearing on Google
will always decrease.
Can mobile optimization help reduce bounce rate?
"Mobile First" is no longer hotter, but more
important than ever as we move to the manual Internet experience. People use
the Internet on their phones because it's easy and easy. Websites must reflect
this to maintain user interaction.
Users experience a "peak of frustration" which
results in an 8% reduction in the interaction of only 500 milliseconds of delay
at load.
Users who access your website from all devices need to have
a good experience, so make sure the site is fast and the information is
approximately provided.
Optimize page load speed
Whether you're finally answering a question that's been
bugged you all week, or sat down to read your favorite online news site,
there's nothing more frustrating than the web page that loads slowly.
There are an infinite number of solutions to this problem,
however, we will discuss only the most likely source of slow page load speed
for the blog; image compression and resizing.
Image compression and resizing
We all want to have high-quality images on our sites because
broken images make the content look trivial. Bigger is not always better when
it comes to photos. Do not try (legally) to get the largest image of
high-quality images that you can use in every image on your site.
Make sure your photos are the correct size for their
placeholder on the site. For example, if you put a 700-kilobyte (about 2000 x
1350 pixel) image in a 500x333 pixel image container, it's certainly not
zoomed, but it's too big for that container. What happens is that the site
loads the image at full size (700 KB) and then smashes it into the small
container.
This happens all while loading the site, significantly
slowing it down. Make sure that the images are resized correctly so that they
are as close to the size of the container as possible. Once you have done this,
you should always compress your photos to make sure they are as small as
possible. Image compression reduces file size even more dramatically without
affecting image quality, doubling page speed improvements. We're totally
excited about this free online image compression tool.
The importance of decent CTAs
A clear, compelling, and compelling "call to
action" statement should be one of the top priorities for improving not
only the bounce rate, but also the final conversions at any website. Once a
visitor has already subscribed to your site and to convince them to stay on,
you should direct them to the appropriate area of your site and tell them
what they need to do. There is nothing worse than accessing a web page and not
explaining where to go or what to do next.
CTA buttons are also one of the easiest parts of a website
to test A / B. Make sure you do this and look for the best CTA for the
audience. Some tips on high-action call-to-action phrases that you can test
from current A / B tests
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